Jerry “J Boog” Afemata, a reggae singer of Samoan descent, was born and raised in California. The son of a Samoan chief, his family had a huge impact on his artistry. His sister, one of his earliest musical influences, played piano. When she brought home a Bob Marley songbook, he began to sing along. His other siblings offered exposure to other genres such as rap and R&B. This variety of musical influence combined with reggae’s feel good sound that was embraced by the whole Afemata family, helped set J Boog on a path to creating his own unique reggae sound.
In 2008, J Boog teamed up with Yami Bolo and a member of reggae’s royal family, Ambassador Gramps Morgan of Morgan Heritage. He then traveled to Jamaica to experience the culture of Jamaican reggae. Guided by Gramps Morgan, J Boog found himself surrounded by several artists he himself had been influenced by and would later appear on his follow-up album, “Backyard Boogie” in 2011. “Backyard Boogie” entertained a great spectrum of reggae fans and invited new reggae fans around the world, offering a variety of musical roots, including R&B and rock.
Jemere Morgan (Jemere means “wish come true”) is on his way to paving an exciting and successful musical career. He is a direct heir to music; his father is legendary International Reggae Artist Gramps Morgan and his grandfather is Denroy Morgan, the first reggae artist to be signed by RCA. Jemere’s music stands out as a unique combination of all types of genres. He’s blended pop with reggae and R&B with hip-hop.
Doors 6:30pm / Show 7:30pm
Visit the Ponte Vedra Concert Hall website for additional information and to purchase tickets. Tickets can also be purchased at their box office and at the St. Augustine Amphitheatre box office.