You can stretch your newspaper classified advertising
dollars, and advertise your house in more newspapers, more often!



Fact: As you know, newspaper classified ads are a very effective way to sell your house if you are not using a real estate agent.

Fact: In order to sell your house, you need to reach prospective buyers in areas that you feel your buyer is most likely to come from. To do this, your classified ad will have to appear in several newspapers on a very regular basis.

Fact: Those prospective buyers must be given enough information to motivate them to pick up the telephone and call you.

Fact: Effective newspaper classified ads, running week-after-week, will be very expensive.

Solution: Reduce the amount of wording in your classified ad - thus reducing the cost of those ads - and simply refer the reader to a website that has a great deal of descriptive wording and pictures of your house.

How do I do that?

Very simple. Your descriptive copy and pictures can be put on our website. Up to 1,000 words and four pictures for a one-time cost of $20.

Is that it?

Yes. It's that simple. And, we will keep your information on the Internet for up to one year or until you sell your house, whichever comes first. All for only $20.

And then what?

With your descriptive copy on the Internet, you can now run an ad as simple as:

St. Augustine 3BR, 2BA. $239,900. 1-555-777-9999. See oldcitytoday.com/1234 for details.

You now save money and can advertise more frequently in more newspapers!

Imagine what a more-descriptive ad in several newspapers would cost. Without linking the reader to your website listing you might have to stimulate interest with a longer (AND MORE EXPENSIVE) ad such as:

St. Augustine 3BR, 2BA, 2,100 sq. ft., hardwood floors throughout, swimming pool, screen rm, lge master BR with new bath. Beautiful kitchen and outdoor landscaping. Call 1-555-777-9999.

The difference would be a savings of hundreds of dollars every month.


Ok. What's my next step?

(1) Mail $20, payable to the Chronicle to 411 S. 19th Street, Palatka, FL 32178. Include your email address with the check.

(2) We'll send you an email confirming we received your payment.

(3) You email us your descriptive information (up to 1,000 words) and up to four pictures of your home.

(4) We put your information at our website www.oldcitytoday.com and assign it a number, lets say for example, 1234. The 1234 number will be the extension to the website address, i.e. www.oldcitytoday.com/1234.

(5) You are now ready to run classified ads in several newspapers. Short and inexpensive ads. For example: St. Augustine 3BR, 2BA. $239,900. 1-555-777-9999. See oldcitytoday.com/1234 for details.

A sample of how your listing might appear is at www.oldcitytoday.com/sample.html.

If you have any additional questions, call me at (386) 916-0468 or email me at news@oldcity.com. And remember, we're not some large corporation that takes forever to do things. Once we have your payment and descriptive copy, you're up and running within 24 hours!

We will also install a free tracker at the bottom of your page that you can monitor to see the number of visitors you are taking to the website each day. The tracker even tells you from which part of the country they're from!

Jim Melfi, Publisher
St. Johns County Chronicle ONLINE
St. Augustine, Florida
May, 2006










































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